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Shoppers say they’ll spend more during the Thanksgiving weekend
U.S. consumers plan to buy more as the holiday shopping season kicks into high gear, and 76% say they’ll buy online on Cyber Monday compared with 55% who will do so on Black Friday.
Shoppers intend to spend more over the Thanksgiving holiday shopping weekend, and more than half of that will be spent online, a survey finds.
An independent research company commissioned by Deloitte LLP surveyed 1,223 adults earlier this month and found shoppers plan to spend an average of $400 each during the five days of Thanksgiving through Cyber Monday among online, stores and catalogs, up 8.4% from $369 last year. Consumers say they’ll spend slightly more than half (51%) of their money online, down from last year, when they said they’d spend 59% of their money online.
Among all consumers surveyed, 87% who plan to shop at some point between Thursday and Monday say they plan to shop online.