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It shouldn’t be surprising that online shopping is growing more than 10 times faster than physical retail shopping. Whether consumers are fully conscious of it, they are saving on not one but THREE factors: MONEY, TIME and GAS. It seems that the old objection that ‘You can’t touch it’ is not so much a factor in keeping shoppers away from internet buying.

Total sales generated by e-commerce have grown explosively over the last five years. Though economic growth has been flattened by the recession, online retail still shows more signs of life during recession than consumer retail as a whole, according to Mittel

Online spending grew nearly 20 times faster than the overall UK retail market last year, according to recent research. A survey by retail analyst Verdict shows that street (physical) shopping spending grew by 1.5 per cent in 2005, compared with 28.9 per cent for internet (virtual) shopping – although the web still accounts for only 3.1 per cent of total retail sales. The number of online shoppers grew by 25.5 per cent to 14.6 million

Most recent figures for the U.S show internet shopping increasing at around 20% per year, on average, through 2004., according to E-commerce, in most recent statistics available, as follows:
In the year 2000 = 352 million online
In 2001 = 446 million online
In 2002 = 530 million online
In 2003 = 623 million online
In 2004 = 700+ million online and increasing

GAS: It’s fairly obvious that driving to your local mall or shopping center can eat up a lot of gasoline, depending how far you drive, idle in traffic, etc. Gas is not only an expense but adding to polluting the environment.

MONEY: You are saving not only on 1) Gas but 2)special Online Discount Pricing. Retailers can charge less for online purchases with less overhead expense. Many are not aware of this. One can go online for Grocery coupons from most major product brands and grocery stores and most of the top retailers, or ‘bix box’ stores like Macy’s, Best Buy, Kmart, Target, Walmart, Sears, etc. and find any number of added value deals, including FREE Shipping! Retailers have become more and more interested in selling online , of late, as internet sales continue to grow at a faster rate than retail sales . Most of these big retailers have joined the world of ‘Affiliate Marketing,’ teaming up with e-commerce sites to sell market their products online. One such site is , where one can save tremendously in the comfort of his or her home shopping hundreds of online merchants including all the above named!

TIME: In today’s busy world, time can be as precious or more precious than saving money sometimes. Instead of spending countless hours driving around from store to store, waiting in traffic, parking, etc., one can purchase most needed items -if not all-right right onlinein the comfort of his or her home and in a fraction of the time!

Stress, Wear and Tear, too: One more factor that shouldn’t be ignored comparing retail versus online shopping is the ‘savings’ on one’s own psyche with internet shopping..

By 2015, it’s forecast that online sales will account for 11% of total retail spend, and in some sectors such as music and video, Internet spending will be almost 50% of total retail spend by 2015.. This will take a bigger chunk of existing and future sales from physical retailers. So, shoppers who aren’t already buying online may want to get on the savings bandwagon. As for street retailers, e-commerce consultants suggest that they could advertise their shops more clearly, online, and communicate directly with their customers, thereby taking advantage of the new world of online advertising.

ADVERTISING/MARKETING: We’ve addressed the Consumers. What about Merchants not currently advertising online? That can be an increasing problem for them. Even smaller, local service and retail businesses can effectively reach both new and existing customers through simple and low cost online advertising such as, where they can get a mini-website full optimized for only $25/ month! It may be that or falling further behind in the new world of business and marketing.

Read more:

FOR ONLINE SAVINGS or ADVERTISING, TRY http://www.yellowpagescoupons.netwhere you can find most name brand retailers offering special online discounts as well as local services offering discounts. There are other sites too offering ‘either/or’ national and local ads, but Yellow Pages coupons has both. Shopping deals at Yellow Pages Coupons. 1-888-4-A-COUPON 1-888-422-6876 (925)284-7168
Posted by YELLOW PAGES COUPONS at 12:55 PM 0 comments
Labels: cheap deals, coupons, online deals, shopping deals

MOBILE- An Essential Element of Advertising Mix

Mobile phone Text Message Marketing is the next advertising frontier, complimenting that of online advertising and direct mail. You can build your customer text message base while ‘blasting’ weekly specials or updates while ‘capturing’ new customers to further build your texting list.

-Create direct bond with customers

-Increase loyalty, increase repeat visit frequency

-Viral marketing, add fuel to your Word-of-Mouth fire

-100% opt-in, no spamming; customers request your promotional content

-Green technology-no paper

-Allocate small % of advertising budget for mobile

Harness the power of Bluetooth & FYI Mobile Texting!

KAUFMAN ADVERTISING is proud to offer this new ad medium, Mobile Text Marketing, along with the other Top 2 Ad Media for 2009. Let us know if you’d like to learn more about MOBILE TEXT MARKIETING for your business.

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